By: 7 September 2021
Central Medical Supplies makes business branding investment

Promotional feature

Specialist medical equipment provider Central Medical Supplies (CMS) has re-energised its brand and redeveloped its website, to make it more user friendly and informative for users. The updates mark the start of a new era at CMS. While the company remains a privately owned business, firmly rooted at its Staffordshire headquarters, the new brand reflects the modern, forward thinking company CMS has become.

Amy Sellers, marketing manager at Central Medical Supplies, says: “As we look to the future, it’s important our logo epitomises our company values and our ongoing commitment to customers. This is the first major refresh of our brand since the company’s inception over thirty years ago so we were keen our new logo design reflects who we are now. We pride ourselves on the personable, reliable service we offer so the softer shapes, and colour pallet, of the new logo have been chosen to convey this approachability and trustworthiness.”

As part of the rebranding, CMS has updated its website, making it easier to navigate for busy healthcare professionals. The new website – – features lots of product information, along with details about the technical and ongoing support CMS is renowned for providing. CMS is also strengthening its on the ground support to healthcare teams, with the appointment of two new critical care regional account managers. Mary Morgan and Toby Wallis have recently joined CMS, covering the M1 corridor and central region respectively.

CMS specialises in providing hospitals with an innovative range of medical devices, for both critical care and neonatal procedures. The company also supplies baby and maternity products to major UK retailers, as well as direct to the public via its online shop. Over the past thirty years, CMS has built up strong relationships with its customers and suppliers, becoming a trusted and reliable partner.

For more information on the products and services offered by CMS, contact Tracey Pavier-Grant, Medical Sales Director at Central Medical Supplies, on 01538 392 596, email or visit